Website: Far Reaches
Client: FAR REACHES, INC.
Agency: KneeCap Graph X

Website Objectives

	Create unique image
	Develop a visual identity
	Promote amenities
	Build upon “Bali” influence
	Increase awareness of local interest
	Generate response and reservations

Every little detail made a big difference.
The owner of a small country cottage approached us to create awareness and a unique image for his Russian River retreat. We helped Mr. Blackford outline his objectives and set right to work. We were so impressed with what we came to know about the “Far Reaches” cottage…we spent a weekend there ourselves. We discovered that the little things really did make a world of difference and set this little retreat a world apart from it’s neighbors.

The clean design and organized architecture made navigating this sight simple and inviting. We encouraged our potential customers to visually visit the cottage by including 4-5 photos on each web page. By featuring the details and individual appointments, we were able to capture the “one of a kind” personality of the hideaway. The photographs were intimate and exotic yet showed the creature comforts of the cozy getaway. The copy tone was descriptive and seductive revealing over twenty extra amenities including the special Bali touches throughout the property.

The website met with enormous success with over 3,500 hits on the site in the first day. The client was thrilled with the response. The cottage has been booked solid since the site posted. “Far Reaches” has reached far beyond its own goal. Click on the image above to visit the site.