Logo: FileMaker
Client: FILEMAKER, INC.
Agency: The Vargas Marketing Group

Logo Objectives

	Create a contemporary identity
	Leverage equity from existing database software
	Establish quality image
	Increase usage
	Visually reinforce strength & stability
	Maintain position of market place leader

The Right Tool for the Right Job.
In one of the many re-organizations, takeovers and downsizing events in Silicon Valley, FileMaker Inc. stepped away from its parent company the Claris Corporation. The new-formed company required an identity and a corporate logo which would reflect the reputation of its legendary, award winning software. Under tight security and an even tighter time schedule our creative team provided a logo that embodied the enterprising spirit of the new company without losing any of the historical strengths or integrity of the former company.

Our discretion was applauded by the company. The outstanding new FileMaker, Inc. logo was praised by the corporate vice president as capturing the stature and stability of this world–class database software. Our success proved once again that we have the right tools and the right team for the job.