Print Ad: Trade
Client: GARDEN BURGER
Agency: Lewis & Partners

Ad Objectives

	Promote vegetarian burgers (meatless substitute) in foodservice operations
	Increase brand awareness
	Develop flavor profile
	Increase usage
	Demonstrate versatility
	Build on equity of “Garden” artwork
	Maintain campaign look

A Cut and Paste Production Challenge.
A rough comprehensive layout arrived at 10am one morning and the mechanical production was required the following morning by 10am. In 24 hours a cut and paste nightmare was turned into a dream of an ad. A base of 20 images were outlined then copied to 70 layers creating a working file of over 500MB. Following a quick approval process the entire assembly was merged on a transparent layer and placed over a stucco background. A production challenge at record speed successfully completed with minutes to spare.

Garden Burger is currently the best known vegetable substitute burger and is exclusively featured by brand name on many well-known menus.