Promotion: “Nourish Your Body & Soul”
Client: THE ANDREW JERGENS COMPANY
Agency: The Vargas Marketing Group

Promotion Objectives

	Generate incremental volume across all Jergens product categories
	Develop program utilizing merchandizing opportunities across Jergens line
	Use program as opportunity to communicate width/breadth of product offerings
	Support national advertising campaign positioning “touchably soft skin”
	Leverage previous promotion format
	Develop new theme

We held it together despite the deadline.
The Jergens calendar was accellerated and the budget was reduced yet the overall objective remained the same. It was necessary the promotion follow the same format and provide the same impact as the previous year. Our resourceful creative team was able to locate and utilize existing photography from the national print campaign. A dramatic stock shot coupled with the existing photograph provided an outstanding look for the new promotion. The concept “Nourish Your Body & Soul” tied in nicely with the existing advertising campaign.

The promotion, the contest and the national media support exceeded all expectations and far surpassed the previous promotion performance.

People Magazine Promotional Tie-In Elements:

	Match & Win sweepstakes
	2 page National FSI
	Full page ad in People Magazine
	In store display
	Header cards
	Tear-pads
	Sales brochure
	Ad slicks