Package Design: “Treasure Seekers”
Client: THE LEARNING COMPANY
Agency: Newcomb Network

Package Design Objectives

	Create contemporary/competitive packaging
	Develop unifying game identity
	Maintain equity in current game and characters
	Promote 3 in 1 value
	Reinforce multi-subject learning
	Attract children and parents alike
	Clarify age group and grade level
	Maintain brand awareness

A New Name and a New Look for Old Friends.
In order to meet the demands of a very competitive market place, three very popular CD-ROM adventure games required a more contemporary shelf appearance. Our team was challenged to breathe new life into these old favorites: Treasure Mathstorm, Treasure Mountain and Treasure Cove. We developed an exciting name and identity and brought this trilogy under the new persona of the “Treasure Seekers.” Graphically we integrated the three characters providing suspense, action and adventure. The package organization provided easy access to pertinent information and projected a clear value offer (three games in one). The color palette, new to this market, was fun while aggressive and the package literally jumped off the shelf.

Our diamond in the rough had a sparkling new image. While the “Treasure Seekers” package met with great success, the real treasure in this project was helping a child learn.

Package Design Elements:

	Front/Back/Side Panels
	3 CD ROM Labels
	Jewel Case Cover
	Booklet
	Sales Sheet